According to Google, the U.S. Hispanic Market is too big for businesses to ignore. Google’s launched a new “specialist team” that’s been tasked to come up with ways advertisers in all industries can better connect with U.S. Hispanics online. John Farrell, general manager of Google Mexico, explains the Hispanic market is simply too big to ignore with some 46 million U.S. Hispanics, 30 million of them online.
Here are a few statistics to take into consideration in regards to the high influence of U.S. Hispanics in online advertising:
U.S. Hispanics are 58% more likely to click on search ads than the general population.
When searching for retail information, they are significantly more likely to recall online ads, especially video ones.
60% of U.S. Hispanics have bought something in a store, after seeing an online as while researching products. That’s 22 percent more than the general population.
The Spanish speaking population is one of the fastest growing segments in the world, especially in the United States. If you plan on your business taking a giant leap in today’s market, you have to take advantage of the U.S. Spanish speaking population opportunity.
Recently, a lot of companies and marketers use online social media as a strategy to target the Hispanic market as their multicultural consumers. Though it is necessary nowadays to target this rapidly growing market, a common mistake is targeting the Hispanic market with Spanish content only. Having a Spanish website or social media is an important factor to build your strategy, but is not enough to attract Hispanic consumers. You need to hire an online marketing company that can properly and professionally reach your Spanish speaking clientele. Don’t be a victim of some cheesy Spanish translations, take pride in your advertising and trust in our staff of fluent speaking and writing staff that is not only creative when it comes to your English speaking market, but your Spanish one as well.
When using Social Media for Hispanic Marketing is very important to have a comprehensive understanding of the consumers’ language preference and acculturation process. Optimize your Spanish website and use social media for Hispanic marketing to communicate with your multicultural consumers, but do it the right way.