Web Presence Management and Optimization for Local Companies

Cascade Thermal Solutions

Case Study: Redesigning Website

Client: Cascade Thermal Solutions

About the Company

Cascade Thermal Solutions began serving the Scientific and High-Tech communities of California over 30 years ago.  It all started with a vision to provide dependable specialized refrigeration service to our local Southern California community.

The Challenge

The client contacted us looking for help managing their online presence. They had a website, but it wasn’t optimized for mobile and needed several other improvements. The site was old functionally and visually so they needed to modernize the site.

The Strategy

In order to improve the client’s website, we suggested a full redesign and reorganization of their sitemap, so we could give it a more modern look, and also make it responsive, mobile friendly and easy to navigate since they offer many services.

Project Results

The website was redesigned with a fully responsive and modern layout. A very visual and informative homepage slider was created to showcase the top services and to explain simply what Cascade Thermal is about. We also added more call-to-action and conversion elements. The main navigation was rearranged to improve user flow and engagement. Featured projects were incorporated to promote the quality work they do, as well as to improve reputation and lead conversion.

In order to maintain a strong online presence we do ongoing SEO optimization work, content creation, social media management, email marketing and more.


Original website had a very outdated design and was not mobile friendly.


New website has a modern layout and it is fully responsive.

Client Testimonial

“I had the great pleasure of working with David and his team for the complete re-vamping of our company’s website.
David and his team were flexible to our many detailed requests, swiftly responsive to our communications and needs, supportive and invested in our brand, and an overall JOY to work with.
They held our hand through the whole process, guiding us with their extensive professional knowledge of digital design and marketing.
I would highly recommend SD Marketing as a valuable resource to bringing your company forward to a stronger presence and potential in the marketplace.”

– Sarah Crabtree

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