Web Presence Management and Optimization for Local Companies

Online Marketing Grows and Business Owners Must Make Adjustments

29 Dec
2009

It is no secret that online advertising has been playing second fiddle to TV advertising for a long time.  However, if you are still following this line of thinking, then perhaps it is time to reconsider your position.  A study conducted in September 2009 revealed that marketers are spending more on online advertising than on TV marketing for the first time.

The study was conducted by the Internet Advertising Bureau and PricewaterhouseCoopers.  It showed that online marketing increased by 4.6% during the first half of the year.  During the same time, TV advertising fell by a whopping 16.1%.

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Online Marketing Continues Upward Trend

The above statistic should be an eye opener for business owners who have not yet begun to take advantage of the Internet.  According to Nielsen Online, the International Communications Union and other reliable sources, there were more than 1.733 billion Internet users worldwide.  This is a penetration of approximately 25.6% of the population, and it showed a growth of 380% from 2000-2009.

In light of these numbers, you are missing out on consumers not only in your area, but all over the world.  These are people who could potentially be looking for your product or service.   Just in the United States, Google accounted for 64.6% of all Internet searches during August 2009, with Yahoo a distant second at 16%.

Why are those figures important to you as a business and/or website owner?  If you are on the first page of search results for your keyword on Google and Yahoo, you are reaching over 80% of all people searching for your particular keyword or keyword phrase.

With Internet users at almost 2 billion and Google and Yahoo controlling most of the searches, it stands to reason that you would want to concentrate your marketing on those search engines.  How do you know which keywords are effective for your particular product or service?  How do you get on the first page of web results?  How do you generate more traffic to your website and more sales?  How do you get exposure for your product, brand or service?  What can you use to get exposure for your product, brand or service?

At SD Internet Marketing, we have trained professionals who know exactly what needs to be done.  If you were to invest the time it takes to optimize your website for search engines (SEO), you would have to spend hundreds of hours familiarizing yourself with the unique way search engines operate.  You would have to figure out what works best by trial and error.  Then you would have to apply what you learned to your website and see whether it shows positive results.

Meanwhile, your competitor will simply invest in company such as SD Internet Marketing, a company that has a proven track record.  Through our company, business people and website owners have gotten the brand exposure and recognition they are looking for, and they have seen their website move in the search results.  They have also seen the accompanying traffic that comes along with better search results.  In addition, they have seen an increase in sales, with a resulting excellent return on investment.

You need to begin online marketing because it has become a must in today’s world.  At SD Internet Marketing, we will help you exploit the Internet market, whether locally, nationally or globally.

Give us a call at 1-800-340-SDIM (7346) or 619-261-4348.  One of our Marketing experts will take your call and help you figure out what approach is best for your product or service.  Years of training and expertise allow us to help your business sell more.

David
author

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