The new design of the website was focused around making a stronger brand impression, which was reinforced with a new logo design. Also, strong Call-To-Actions were created to promote the phone calls, which are the main desired actions. The contact form was also revamped and improved as the second most desired action. We also created a house cleaning request form specifically for existing customers, so such inquiries could be expedited.
A clearer navigation was created in order to provided a better user experience, and the content on internal pages was optimized for better visitor consumption.
All of the above resulted in noticeable engagement improvements:
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