We created a beautiful online store that is fully responsive and SEO friendly. The buying process was heavily customized to allow the gathering of the buyers prescription information using smart forms and a custom product configurator. Thanks to this, customers are able to order dive masks with the exact prescription needed of each eye.
We added a reviews feature in all product pages, which helps improve conversions and sales. We also added a cross-selling feature that adds related products and accessories to each product, thus increasing the average total sale price.
Thanks to the online store, sales from the website have skyrocketed, compared to what was achieved with the downloadable offline form, and client is now able to track sales data to further improve sales funnel and client acquisition.
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