Web Presence Management and Optimization for Local Companies

Prescription Dive Masks

Case Study: From a Printable Offline Order Form to a Full Blown eCommerce Website

Client: Prescription Dive Masks

About the Company

Prescription Dive Masks is a local San Diego company that provides custom prescription lenses for dive masks to customer all over the world. They custom make each pair of lenses and chemically bond them into the dive masks by hand.

The Challenge

Client  had a pretty well established company providing handmade prescription dive masks to clients all over the world. The problem was that their website was not only very outdated and not mobile friendly, but it also lacked a proper ordering and purchasing system. It only provided a downloadable form that had to be printed and faxed back.

The Strategy

The strategy our team put together was to build a very visual attractive online store that worked perfectly on any type of device. To create prescription lenses customized to each client’s needs lot of very specific information is needed. That’s why the eCommerce solution had to have the ability to gather all data from the user’s eye prescription.

Project Results

We created a beautiful online store that is fully responsive and SEO friendly. The buying process was heavily customized to allow the gathering of the buyers prescription information using smart forms and a custom product configurator. Thanks to this, customers are able to order dive masks with the exact prescription needed of each eye.

We added a reviews feature in all product pages, which helps improve conversions and sales. We also added a cross-selling feature that adds related products and accessories to each product, thus increasing the average total sale price.

Thanks to the online store, sales from the website have skyrocketed, compared to what was achieved with the downloadable offline form, and client is now able to track sales data to further improve sales funnel and client acquisition.



Old homepage had no visual appeal.

New homepage is very eye-catching with a simple to use interface.

Old PDF printable form to place orders offline via fax.

New smart form product configurator.

We also created the following videos for the website and social media

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