Even tough they just had a new eCommerce website built, it had not been optimized for SEO. Since then we’ve been working on an ongoing basis to improve the site’s ranking in Google using a mix of on-site and off-site strategies. We also do constant rank tracking to measure results and to determine in which search phrases we need to improve on each month.
We work continually to optimize the layout to provide a better user experience and promote conversions and sales. For this we’ve made changes to the homepage, product catalog, and individual product pages, all with very good results.
The client already had a Google Adwords campaign that was bringing in a lot of search traffic. The problem was the it was not correctly configured, so it was generating a lot of clicks from unqualified searches. We had to rethink the campaign, and create one that was targeted to commercial/industrial clients looking for cable manufacturing and bulk purchases, while avoiding consumer searches of people looking to buy a single USB cable. Thanks to the ongoing optimization work we do, we help keep the traffic as relevant as possible, while making the most out of the monthly advertising budget.
Email marketing is a very important part of the strategy, specially when it comes to new product releases, which generates traffic to the website and increased sales. It’s also a very effective tool when it comes to promoting industry events and trade shows where OCP will participate in.
Since OCP has a global client base, press release distribution is a great channel to communicate new product releases and company news. The results we achieve increase brand awareness and traffic to the website.
Press Release Distribution
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