We created a beautiful responsive website that not only focused on promoting the fishing charter service, but also on sharing the amazing experience people live while on board the Fantastic II Fishing Charter. To accomplish that, we regularly add actual trip photos and videos to entice visitors and promote lead capture and conversions.
We also use social media to connect with a small, but very specific segment of people and customers. We promote the share of user’s photos, so thanks to that, after most trips, customers upload and share their trip photos on the company’s Facebook page.
Content creation is a big part of the project. We work with a content calendar to push out blog posts on a monthly basis, focused on the main keywords the client wanted to target in order to improve Google Organic rankings.
Google Adwords is the biggest traffic and leads generator for the client. We created a focused and targeted campaign to bring in qualified leads, and we routinely review everything to keep the campaign very optimized in order to make the most of the budget and avoid unwanted clicks.
Email marketing is used on a monthly basis to stay in touch with leads and customers, and share photos from recent trips, thus promoting return bookings.
The following are some of the results from the combined marketing efforts we applied:
We also help them with some video editing:
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