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Throughout the years, business owners have been wondering how to remain on Google’s good guy list. While thorough  keyword research is the base of a good SEO strategy and using proper onpage elements like using proper title tags and meta descriptions is also a must, these are only a small part of what Google expects.

Matt Cutts, Head of Google’s Webspam Team quoted in a recent Webinar that all sites must use strategic methods in order to obtain higher ranking. With this in mind, create a checklist of tactical SEO Factors that will definitely help boost your ranking. Follow these guidelines and add your own list of white hat onpage tips that will help you higher your SERP ranking.

• In the headline of your pages, use targeting keywords in order to help search engines and prospective visitors know what your site is about.

• Add text to your pages. Sites without text based content will rank lower than those that have good relevant text content.

• Use appropriate headline tags.

• Use targeting keywords throughout your content but be sure to not overstuff.

• Use your main keywords on the Title Tag of your homepage.

• Your domain name doesn’t need to have your keywords specifically in it.Think on branding with an easy to remember and spreadable name.

• Create a blog associated to your niche.

• Use social media marketing like Facebook and Twitter in order to generate interaction, but bring participation to your site.

• DO NOT post duplicate content from press releases or articles you may have read. This is definitely not good for ranking. Develop original content.

• If you are a local site, adding your business town on your title tag is sure to increase your traffic. Example: Household Plumber in San Diego California

• Don’t use unrelated or misleading names as your site name. This is not good for branding and traffic.

• Don’t write weird reviews or fake comments for your content, service or product.

These are just a few SEO tips that will help you increase your ranking and will keep you on Google’s good side. This is very important!  Not being able to be found on Search Engine Results Pages or being banned by Google is not good for business.