Reverse photo lookup is an example of the development of the internet and how advanced the science has become. In a nutshell, Reverse Image Search allows you to use a picture as the basis of your search query instead of text.

If you have a website, publish brochures or press releases, or post copyright photographs online, you can assume that your images are going to be re-used. Reverse image search tells you where and when. After that, you can decide whether a re-use is legal and appropriate, and whether or not to take action.

You may also find your images re-used in contexts you’re not happy about, such as illustrating stories about a rival company’s products. If so, you can make sure they are correctly captioned and credited. But remember, you can’t complain about images that you don’t actually own.