I’m pretty sure you’ve heard the term “Social Proof”. In recent times, when someone talks about Social Proof, a lot a people make the mistake of thinking it’s about social media. And although it is related, it’s only a small part of the real meaning and application of social proof.

Long gone are the days when websites were just another form of business cards. Back then, it was enough to have a photo on it, maybe a couple of lines of text saying what you did, your business address, and of course, your phone number. That’s it, believe it or

Do you remember when you were little and you wanted to be mom and dad’s favorite? How about some years later when you wanted all of your neighborhood friends to come over to play at your house? And when you were in school, remember how you always wanted to be