Web Presence Management and Optimization for Local Companies

What’s the Best Way To Stay Under Your Customer’s Radar? (Spoiler Alert: Business Newsletters)

19 Aug
2015

 

One of the most important aspects of managing a business is building good customer relationships.

Oftentimes we find that business owners complain about not being able to retain customers, and this is most of the times a result of two issues that need attention:

  1. Not knowing how to create a customer experience that increases customer satisfaction and,
  2. Not knowing how to stay under the customer’s radar.

Although it may seem like these are two different problems that require different solutions, you’ll be impressed of how much they go hand in hand. Fortunately, there is one solution, that although it may seem very simple, integrating it to your business marketing plan will make a world of difference on your customers relationships: Having an email marketing strategy.

There is a lot that a business newsletter can do for your company, here are some of the benefits:

  • They offer you a way of interacting with your customers:

So, instead of waiting for the customer to get in touch with you when they require additional services, you can provide them with useful information, tips, offers in advance so next time they require related products or services, they will think of you as their first option.

  • Newsletters are a personalized way of communicating with your customers: 

Newsletters are an easy and convenient form of personalizing communication with customers. The best way of achieving this is by using a professional email marketing service provider; these services let you target a specific group of customers and will automatically add your customer’s name to the body of the email for that extra warmth. 

Implementing a newsletter campaign in your business will help you send targeted communication depending on your customer’s profiles, so instead of sending a hamburger offer to someone who has been consuming only salads in your restaurant, you can send an appealing 2 x 1 salad offer instead.

  • It is 100% cost-effective:

The difference of costs between sending a business newsletter and printing flyers and brochures to advertise your company is huge. Plus, trees will thank you for life!

Statistics shows that for every $1 spent on email marketing, the average return on investment is $44.25, not bad at all.

  • You can reach and engage a wider audience: 

Another benefit of sending business newsletters is that you can reach and engage a wider audience in an instant. So, for example if you have a new service or product that you want your customers to know about, you just compose an appealing email with relevant information, click the send button and all your customers and prospects will know.

Email engagement works different depending on the type of industry, but the fact that email marketing tactics are 19% more effective than social media makes the investment on an email marketing tool worth every spent dime.

Having a business newsletter is highly important. Any company who doesn’t have an email marketing campaign is missing out on all the benefits above and is not building strong customer relationships, which will later translate in lower revenue.


In other words, if you don’t send newsletters regularly to your customers, you’ll lose awareness and the chance to promote your services, you’ll lose contact with your customers and will reduce exposure.

Elizabeth Rosales
author

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