Web Presence Management and Optimization for Local Companies

Like it or not, you need to be Liked

28 May
2012

Do you remember when you were little and you wanted to be mom and dad’s favorite? How about some years later when you wanted all of your neighborhood friends to come over to play at your house? And when you were in school, remember how you always wanted to be popular? Yes, it’s in our human nature to want to be liked. So, why should it be any different in our businesses?

In the new Facebook era, everything revolves around being Liked. Maybe no exactly liking you personally, but at least having people like what you do, the services you offer and the products that you sell.

Why is it important to be liked? Imagine this, two different Mexican food restaurants, one next to each other. In the first one, only one table is occupied, and the person sitting there is not even eating, just having coffee. In the second one, every single table is full! There is nothing available for you to sit down and eat. In fact, you have to wait in line to get a table! Which of the two restaurants do you think serves better food?

You’ve never eaten at any of these places, but it’s obvious to you that restaurant number two has better food and service. Why? One simple reason… Social Proof. So all of those people eating there, and all who are still in line, are the social proof that the place serves good food!

Well, the same thing happens with your business on the internet. When people get to your Facebook fanpage, the first thing they see is how many Likes and posts you have. That is your Social Proof. That means that if you only have a small amount of likes and no recent posts, well… you’re in trouble. Understand this, you need to be liked!!

There are several ways to get Facebook Likes, and we’ll talk about those in later posts, but for know I’ll tell you one little secret that will help you get more Likes. Here it is: People are gritty. Yes, we all are. People are not going to Like your fan page just because. They will want to get something in return, something of value to them. For example, people like to be entertained, surprised, informed and educated. Can you provide something like that to your fans? Of course you can! Do your best to give them something worth Liking you about, but not only that, give them something that they’d be willing to share with their friends. If you do that, then you’ll be well on your way to building the Social Proof that you need in order to succeed online.

Robert Robles
author

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