Now that you have your website, your company’s information is out there for anyone (with an internet connection) to see. However, there are millions of websites out there, and to keep you site above the competition on the online market, you need to know and measure a couple of things on your site’s users behavior first.

One of the best an easiest ways to do so is through Google Analytics, which is a free but powerful tool track your site and analyze data. You will be able to know a lot of information on your website visitors, such as:

About your visitors:

From the country they are located, which devices they use to access (desktop, laptop, tablet, phone), to how many times they are visiting your site and how much time they’re staying on it, the browser they use (Internet Explorer, Chrome, Firefox…).

About the traffic sources:

This means you can know if the user came from a Google search, if someone shared your link, or you published the section in a social media page. This way you will be able to find out what content the users are more interested in, improve it and get more visits that will end up in conversions.

Your successful content:

This tool is great as it allows yo to check the statistics to each page, helping you know which ones have the most popular content to give you an insight on what your visitors like, want or need and give you direction on future content creation and sharing.

By knowing this information, you can understand if your site is targeting the market you were aiming to, improve your website to the needs of the users and enhance its content.

At SD Internet Marketing, we can help you through the process so you can take care of managing your business and experience the results. Check out our services and contact us!