Google and Internet Marketing
If it seems to you that the world of Internet marketing revolves around Google.com, you are not very far from the truth. Although you build some Internet marketing strategies in other areas of the Internet such as Social Media, Video Marketing, Blogs, and other search engines, the fact is that if you do not begin to your Internet marketing campaign with Google in mind, then you will be missing out on a very large portion of the Internet world.
According to the latest statistics, Google accounted for 65.8% of all searches conducted in the United States as of Thursday, August 19, 2010; this according to a news report in the NZ Herald, online edition. It was actually down a bit from the 66.2% share it had in a previous study. Yahoo and Bing combined only accounted for 28.1% of the searches conducted in the United States.
While it is true that Yahoo and Microsoft have signed a 10 year agreement to try gain on the search giant, they are still far from achieving their objective. With the US search market expected to grow by 16% this year alone, it is obvious that the bulk of those searches are going to be done using Google’s search technology.
What does this mean to you as a business and website owner? First of all, if you do not already have an Internet presence, then you are missing out on a market that is 1.96 billion strong and growing. These figures are according to the website InternetWorldStats.com, and they are through June 30, 2010.
In fact, according to InternetWorldStats, Internet usage growth from 2000 to 2010 is up an astounding 444.8%. Most companies would be ecstatic over 10% growth per year, but Internet growth is up almost 2,000% in some areas of the world.
Therefore, if you have ignored the Internet up until now, you have ignored what could be the mother lode for your particular brand, product, or service. Additionally, if you have an Internet presence, but you are not optimized for Google, the you are missing out on nearly two-thirds of your possible market.
At our San Diego Internet marketing company, we are always on top of the latest trends because it is information that is vital for us to help our clients reach their target audience and grow and expand accordingly. While we are a San Diego-based company and we deal mainly with the local market, it is necessary to be aware of worldwide trends, and not just local market trends.
Oftentimes, worldwide trends help us anticipate changes in the local market, and we can apply our proven strategies so that our clients can take advantage of those trends. We are always looking for an edge so that our clients can have an edge and stay ahead of the competition.
Who needs an Internet presence and Internet marketing? Anyone who has a brand, service or product must have an Internet presence and must have an Internet marketing campaign in order to grow and expand.
After all, if you started a business, you did it because you wanted to be a successful entrepreneur, and Internet marketing is one of the ways that successful entrepreneurs conduct their business. Our San Diego Internet marketing company can help you succeed in today’s Internet world. If you already have a successful business, we have proven market strategies than can add to your bottom line.
Go ahead and give SDInternetMarketing a call and speak to one of our representatives. Ask us about our plans for small and medium sized enterprises because they are our specialty.
