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It is no secret that online advertising has been playing second fiddle to TV advertising for a long time.  However, if you are still following this line of thinking, then perhaps it is time to reconsider your position.  A study conducted in September 2009 revealed that marketers are spending more on online advertising than on [...]

As a business owner, you should be planning for your sales to take off instead of hoping for the best, and continuing with things as they are.  The time to start your sales growth is now and not sometime next year.  You can bet that your Internet savvy competitors are not sitting idly by.  They [...]

The recession that the United States is slowly coming out of hit the marketing budget for most companies really hard.  During a recession, it is the marketing budget that gets slashed to make way for other expenses which are deemed more relevant and important.  However, studies and our vast experience have shown that marketing is [...]

The topic of online video marketing is not something new, but it is still something that is underused.  Business owners should take advantage of the opportunities that online video offers.  Online video popularity continues to grow at an unbelievably rapid pace.  Business owners should tap into this growth and create new marketing opportunities.  If you [...]

If you are a webmaster, you may want to start supplying geographical region information when doing Google submissions.  In case you have not paid close attention, some search results in Google have begun to include this particular information. Geographical information can be invaluable because it allows you to quickly determine where a website or company [...]

You have heard of Macy’s, Bank of America, Gucci, and a number of other names. The name is what equates to a brand. We can look at Washington Mutual and realize, at one point in time, they had a highly respected name in banking. Their brand in recent months has dwindled to the point that [...]