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Google and Internet Marketing

If it seems to you that the world of Internet marketing revolves around Google.com, you are not very far from the truth.  Although you build some Internet marketing strategies in other areas of the Internet such as Social Media, Video Marketing, Blogs, and other search engines, the fact is that if you do not begin to your Internet marketing campaign with Google in mind, then you will be missing out on a very large portion of the Internet world.

According to the latest statistics, Google accounted for 65.8% of all searches conducted in the United States as of Thursday, August 19, 2010; this according to a news report in the NZ Herald, online edition.  It was actually down  a bit from the 66.2% share it had in a previous study.  Yahoo and Bing combined only accounted for 28.1% of the searches conducted in the United States.

While it is true that Yahoo and Microsoft have signed a 10 year agreement to try gain on the search giant, they are still far from achieving their objective.  With the US search market expected to grow by 16% this year alone, it is obvious that the bulk of those searches are going to be done using Google’s search technology.

What does this mean to you as a business and website owner?  First of all, if you do not already have an Internet presence, then you are missing out on a market that is 1.96 billion strong and growing.  These figures are according to the website InternetWorldStats.com, and they are through June 30, 2010.

In fact, according to InternetWorldStats, Internet usage growth from 2000 to 2010 is up an astounding 444.8%.  Most companies would be ecstatic over 10% growth per year, but Internet growth is up almost 2,000% in some areas of the world.

Therefore, if you have ignored the Internet up until now, you have ignored what could be the mother lode for your particular brand, product, or service.  Additionally, if you have an Internet presence, but you are not optimized for Google, the you are missing out on nearly two-thirds of your possible market.

At our San Diego Internet marketing company, we are always on top of the latest trends because it is information that is vital for us to help our clients reach their target audience and grow and expand accordingly.  While we are a San Diego-based company and we deal mainly with the local market, it is necessary to be aware of worldwide trends, and not just local market trends.

Oftentimes, worldwide trends help us anticipate changes in the local market, and we can apply our proven strategies so that our clients can take advantage of those trends.  We are always looking for an edge so that our clients can have an edge and stay ahead of the competition.

Who needs an Internet presence and Internet marketing?  Anyone who has a brand, service or product must have an Internet presence and must have an Internet marketing campaign in order to grow and expand.

After all, if you started a business, you did it because you wanted to be a successful entrepreneur, and Internet marketing is one of the ways that successful entrepreneurs conduct their business.  Our San Diego Internet marketing company can help you succeed in today’s Internet world.  If you already have a successful business, we have proven market strategies than can add to your bottom line.

Go ahead and give SDInternetMarketing a call and speak to one of our representatives.  Ask us about our plans for small and medium sized enterprises because they are our specialty.

If you run an e-commerce website, getting as many visitors to your business, goods and services is very likely the most frustrating and time consuming problem that you have to deal with on a daily basis.  Even if you know the basics of Internet marketing, and even if you are looking to do all you can to promote your business goods and services, it is still not easy to get visitors to your website to even look at your products, much less buy them.

If you are like most small business owners, you have to budget your time and money wisely, but the bulk of your time and effort goes to the daily running of your business.  The first question that you should ask yourself is whether you are spending enough time promoting your business on the Internet.

It goes without saying that the Internet is inexorably becoming the major marketplace for the 21st Century.  In fact, the real estate market has had a major shift in home purchasing habits.

According to a U.S. News & World Report, nearly 90% of home buyers used the Internet to search for homes in 2009.  If you are in real estate, and if you are not on the Internet, then you may as well be in another line of work.

There are other examples of this pattern where people begin researching and looking for products on the Internet.  If you can capture their attention, the sale can be made on the Internet, which is why you probably began your e-commerce website in the first place.

Many people have a fantastic idea about a product or service, and they go about setting up the website, shopping cart, payment process, and everything else involved with an e-commerce website.  However, the problem is that most people simply don’t have an Internet marketing plan to go along with their fantastic product or service.

The fact is that many people give up on their idea, product, or service simply because they don’t know how to get people to visit their website.  Here’s a word of warning…you may have the most fantastic product or idea imaginable, and it could be the product that is going to revolutionize your market segment. 

However, if you do not have a clear Internet marketing strategy, the majority of the people who would purchase your product or service will never hear about your industry-changing product.  That’s where our San Diego Internet marketing company can make the difference between a product and service that sit by the wayside collecting dust, and a product or service that reaches its target audience.

In order to build brand recognition, you must first be able to reach your target audience.  Therefore, you must define your target audience, but most small business simply do not have the wherewithal to hire a Madison Avenue company to carry out a marketing campaign.

We Find and Help You Reach Your Target Audience

At SDInternetMarketing, we specialize in helping small and medium sized businesses find out who their target audience is, and then we help them reach their target audience.  When it is done correctly, you will see the floodgates open up, and your product or service will have the effect that you desire.

Therefore, if your e-commerce website is not as successful as you would like it to, and if you have been banging your head against the wall, trying to come up with strategies to get your product or service recognized, it’s time to give our San Diego Internet marketing company a call.  Let us take care of finding out who your target audience is, and then allow us to reach your target audience , and then drive them to your website.

We have proven strategies in place to do just that, and all it takes is a call to get the process going.  Give us a call and talk to one of our representatives so that you can find out how we can help you grow, expand and become successful.

We usually reserve our San Diego Internet Marketing blog to talk about the different aspects of Internet marketing and how they can improve you business and help it grow.  We usually like to talk about noteworthy news in the world of SEM so that people can be well aware of just how much they are missing out on if they do not include an good SEM strategy for their Internet presence.

However, we are going to break away from the norm in today’s blog and talk about a great San Diego Moving Company.  Yes, OSMoving.com is part of the SDInternetMarketing family of great companies, but we feel that they are much more than a client.

One Stop Moving and Storage is a company that provides quality customer service, affordability, and takes the chaos and hassles out of moving.  They understand how stressful moving can be, so they train their team of San Diego movers to deal with the situation in a speedy and efficient manner so that the client can feel at ease.

In addition, this is a company that is a member of the Better Business Bureau, and it is fully licensed, insured, and bonded, so you can rest assured that your treasured belongings are in good hands during the move.  Their long list of satisfied customers speaks loudly and clearly about the type of services that they provide.

This great San Diego moving company provides residential and commercial moving, and they can handle both local and long distance moving.  Therefore, all of your moving needs will be well taken care of when you use OSMoving for your relocation.

Moreover, the company provides safe storage for your treasured belongings, and their storage, whether large or small, is completely guaranteed.  This is a company the provides the most comprehensive moving services in the San Diego and South Orange county area.

It is no wonder that the company has been voted the best San Diego moving company, and it is why we are taking the time out to give them a recommendation.  When the need comes for you to relocate, whether you need to relocate in San Diego county or you need to go cross-country to the East Coast, don’t hesitate to give OSMoving.com a call and request a quote.

You will be pleasantly surprised when you call and receive their excellent customer service, get services from their highly trained staff and a guaranteed moving quote.  All of the guesswork will be taken out of your move, and you can simply concentrate on your new moving adventure.

We Help You Through the Intricacies

If you are a website owner, and you are feeling a bit confused, you should not feel alone.  The world of Internet marketing is as intricate as the software and hardware that are used to navigate it.

There words bandied about, such as metrics, PPC, adwords, adsense, SEO, SEM, social media, ROI, traffic, keywords, meta tags, and so many more that it would take an entire glossary to list them all.  If you are busy running your business, you cannot be expected to know all of these terms, much less how they apply to your website.

If you already have a website, then you know that having an Internet presence is crucial in today’s business world.  If you do not have a website, then you are already a step behind your competitors, but you probably know that having an Internet presence is a must.

However, simply building a website is not nearly enough, not if you hope to establish your brand or service, make it known, and compete.  After all, Internet marketing is all about competing in this hyper-competitive world.

Business owners in general, and small business owners in particular simply don’t have the time that it takes to build a website, optimize it, promote it, engage potential customers, and then measure whether all of these efforts are successful.

That’s where our San Diego Internet Marketing company can give you a decided advantage.  If you have a website, we will optimize it, promote it and help you engage potential customers.  We will then give you empirical evidence, through various reports, of the success of your Internet marketing campaign.

If you do not have a website yet, SDInternetMarketing has the knowledge and expertise to help you start from scratch, build your website, and direct your Internet marketing campaign.  There are millions of websites on the web, and millions more are coming and going each day.

We have the tools to give you lasting competitiveness and an unfaltering presence on the Internet.  With millions of people accessing the Internet each day and searching for products and services, the potential for business growth is almost limitless.

Our San Diego Internet Marketing company will help you tap into this business growth potential, and we will help you stay ahead of the competition.  Let SDInternetMarketing take care of your Internet presence so that you can take care of business.

MySDPersonalTrainer in San Diego has experienced and certified professional fitness trainers who adhere to the company’s creed, which is “To share [its] knowledge of Health, Fitness, Sports, Weight Loss and FUN to everyone excited to learn.”

Whether you are seeking overall fitness or specialized fitness and weight loss, you can simply show up and leave the rest to the experts.  What will be required from you will be 100% effort at your current fitness level.  It is actually all that anyone can ask of you, which fits right in with the company’s training philosophy of training harder and smarter.

You can expect your workouts to be different in order to avoid monotony and boredom.   MySDPersonalTrainer incorporates different training regimens, such as boxing, Stott Pilates, Kettlebells, a Concept 2 Rower, and even some calisthenics so that the different muscles in your body can get a complete workout.  Other exercises and regimens will be incorporated at other times, and you will come to expect diversity in your fitness sessions. 

It will be hard work, but it will fun, different and exciting as you watch your body transform.

We proudly welcome MySDPersonalTrainer into the SD Internet Marketing family and hope for a fruitful partnership.

If you want your website to be successful, then you are going to have to make it relevant to today’s Internet world. It is going to need updated content, it has to be user friendly, and it must give the user a unique experience.

That means that it must be technically flawless because a website full of glitches does nothing but upset and stress users.  There are millions upon millions of websites, and you need to set yours apart from all the rest.

However, most people who are out running a business do not have the practical knowledge to do everything that needs to be done to maintain a good Internet presence.  Without the proper tools, it is not an easy task to undertake.  If you were to try to buy the tools and get the knowledge, the expense and time would be prohibitive.

You may have the most wonderful product, service, or brand in the market, but if your website is not found, then no one is going to know just how great your product, brand or service actually is.  You have to get visits to your website in order to accomplish your goal of increasing brand, service, or product recognition.

Even if you accomplish everything you need to do to get your website technically flawless, user friendly, with lots of updated content, the most difficult part of the entire Internet equation is getting people to visit your website so that they can see what you have to offer.

Internet Marketing by Experts

That is where SD Internet Marketing comes into the Internet equation and takes care of the most difficult task at hand.  We have people who have dedicated lots of years to studying how to generate traffic to a website.

Besides their theoretical studies, they have many years of practical, on-hands experience, and there is nothing more valuable than having experience teach and guide you every step of the way.  There are those who think they know about Internet marketing, and then there are those who have gained the knowledge and experience that is required.

Most business and website owners have too much on their plate to spend the hours that it takes not only to make a website flawless, but then to learn how to drive traffic to a website.  In addition, most website and business owners would rather be spending their time directly on their business, and the daily running.

Internet marketing is not only a science that needs to be mastered, it is also an art whose techniques take years to develop. SD Internet Marketing places these professional artists at your disposal when you become a client.

Give us a call, let us assess your marketing needs, allow us to apply the full weight of our knowledge to your Internet presence and watch your sales take off.

Who called? From Where? Why?

There is no question that business and website owners are spending hundreds if not thousands of dollars every month in website marketing. When you add that to the money that has to be spent in developing the website and getting the website to perform to the technical standards that Internet users expect nowadays, there is no doubt that the investment becomes a crucial part of the overall company budget.

As a website owner, do you really know whether your website is performing the way it should, and whether the Return on Investment or ROI has made all your efforts worthwhile?

According to a JupiterResearch study, 43% of marketers do not or cannot accurately measure ROI from SEO. This is extremely important to you because you need objective, tangible proof that your website is performing the way your Internet marketer promised you it would perform.

SD Internet Marketing has set itself completely apart form that 43% in that it has several ways that it measures the online marketing efforts it conducts on your behalf, and you are provided with detailed reports so that you can have tangible, accurate, real time evidence of your website’s overall performance.

Most of the time, marketing efforts are measured through tracking whether visitors to your website complete whatever task they are meant to accomplish. However, what can be done about things such as offline conversions, or conversions that are accomplished over the phone?

Many website owners often wonder why people call instead of going to the website, or they may wonder how people are finding them since they do not have a strong website presence. There are people who will go to a website, get the phone number, and call the company directly from a cell phone or landline, and website owners are sometimes left wondering where the call came from.

It is for the aforementioned reasons and others that are too numerous to mention that Call Tracking became necessary. SD Internet Marketing applies this tool so that website owners can be provided with an additional measurement of their website’s success.

Moreover, many website visitors do not convert the first time they visit a website, but they may do so at some point down the line. People visit websites for various reasons, and they may go to other websites to shop around, and consider one service or product against another.

Call tracking software will associate a phone call with the source that got a visitor to a website in the first place, and this method know as Conversion Attribution is accurate marketing measurement at its most forward-thinking.

If there is no call tracking solution for your website, any data relating to the call is lost, as is that particular measurement of your website’s overall performance. Therefore, it is essential for anyone who is conducting an Internet marketing campaign to have a call tracking solution in place, and the Call Tracking solution provided by SD Internet Marketing allows website owners to have both local phone numbers and toll-free numbers for a local, national and international presence.

As a business and website owner, you really need to stay on top of everything that is going on in the social media market.  Millions upon millions of people make daily use of social media such as Facebook, Twitter, YouTube and MySpace, among others, and you are missing out on a great opportunity to promote your brand, service or product if you are not present and active in the social media market.

It is not enough to create an account in the most popular social media websites and leave it at that.  You have to know how to use the tools made available so that people can become aware of what you are doing, how you do it, and where to find you.

You also need to be well-aware of the latest trends in the social media market so that you can continuously have an active presence where the most people congregate.  Toward that end, SD Internet Marketing employs strategies that have proven themselves over time to help our clients increase their brand, service and/or product awareness. 

We stay on top of the game so that you do not have to spend the countless hours that it takes to do the research and learn what it is that you need to do in order to have a social media marketing strategy that works.  We do the research, apply different techniques, and we find out what works and what does not work in a fluid and dynamic market such as social media.

SD Internet Marketing has qualified professionals who stay current on the latest advances, technology and strategies so that you can stay current.  You have to know which media are the ones you need to use to be the most effective, and you also have to know who the new players are, and whether it will be worthwhile to develop your Internet marketing in any of the countless social media websites that offer their services.

One of the newest, and one with great potential for business and website owners is Google Buzz.  On February 9, 2010, Google announced that it had launched Google Buzz in order to get into the social media market, which is now firmly in the hands of Twitter and Facebook.  When the announcement was made, Google’s vice president of product management, Bradley Horowitz, made it a point to mention that people have a proclivity for sharing experiences, and that they want to do their sharing in real time.

However, on February 16, Google admitted to BBC news that Buzz testing was insufficient, and the company has had to make several changes to the service, especially after users began complaining there were too many intrusions into their privacy.

The fact is that Google bypasses its more usual external tests, which it has used for many of its other services, and it only implemented internal tests.  Once the company began to receive user complaints, it said that it was working extremely hard to fix the problems that users were experiencing. 

When the company was asked whether its founders, Larry Page and Sergey Brin, or any of the executive team would issue a public apology since user trust had been breached, the response from the Google spokesperson was that Google has apologized…”We’re very sorry for the concern we caused.”

Google co-founder Sergey Brin at Google Buzz Launch

As a business or website owner, you would not have to worry about staying on top of news, events, developments, etc., in the social media world because SD Internet Marketing and its team of experts take care of that for you.  Being aware of everything that is going on in this market and implementing strategies to deal with issues such as the problems with Google Buzz so our clients do not have to do it; that is just one of the many services provided by our Internet marketing company.

All business and website owners should be asking themselves how much they really know about their Internet website and their business.

For example, do you know the percentage of your revenue that is generated by your online presence? Are there many people searching for your type business product or service online? How many of those people are arriving at your website? How would your bottom line be affected if you increased your online presence by (X) percentage?

SD Internet Marketing Can Get You There

The data tells the story, and it makes a compelling case for knowing the answers to those questions.  There are over 1.7 billion Internet users worldwide, which is a penetration of over 25%, according to statistics provided by Nielsen Online.  Nielsen Online further reports that over 875 million consumers have shopped online.

As far as searches are concerned, in May of 2009, 9.4 billion searches were made, with Google! getting the lion’s share at 63.2%.  What is your presence like on Google?  Is your website being marketed properly so that your piece of the pie is as big as it could be?

If you are concentrating on traditional advertising for your business, then you are pouring money into something that will have steadily diminishing effectiveness.  Yes, it is true that radio, TV, billboard, magazine and other forms of traditional advertising are not yet buried, but they are noticing consumer trends and shifts.

Newspapers have gone online as a way to cope with reader loss, and to try to keep up with changing times.  How many people are actually listening to traditional radio now that there is satellite radio, iPods, CDs, MP3s, MP4s, and so on?

It is a fact that more and more people are working and shopping on their computers; the numbers tell the story.  There are people who only pay for Internet now, rather than the traditional cable/Internet mix because you can get your favorite TV shows right from the Internet.  There are people who spend hours on YouTube watching videos, rather than watching cable TV, and you can watch movies, get up-to-the-minute news and communicate right from your computer or mobile device. 

If you have not yet maximized your online exposure, then it is time to do so because more than 25% of the world’s population is online. 

The first month of 2010 is almost over, and successful companies have taken a proactive approach to the Internet in order to maximize their overall marketing and sales goals. You either follow suit, or you miss out on your piece of the pie as other companies capitalize on the power of the Internet, its fluidity and mobility.

You must increase traffic to your website as you try to keep up, and that traffic must then be converted into leads and sales.  If you are imaginative, inventive and creative, you can capture the imagination of some part of those 1.7 billion Internet users.  You are going to want to have that piece of the pie because you can bet that your competitors are going to try to get it too.

But perhaps you do not really know what Internet marketing really involves.  You may be asking yourself:  Is it as simple as just having a website or doing a PPC campaign? How do I maximize the use of Social Media sites such as LinkedIn, Facebook, Twitter, Digg and/or YouTube? Should I restrict myself to just one website, and what is the best plan for my website? Will I be just another one of a hundred companies offering the same service?  How will I set myself apart from all the others so that I can increase visits to my website?  Am I restricted to just my website? Or is it one of the dozens of other services out there?

For an Internet marketing company to be of any value, it will incorporate every tool that is available on the Internet so that you will get the most visits possible to your website

The list of tools that are available is extensive, and you must hire the right Internet marketing company to do the job.  SD Internet Marketing is a company with years of experience on the Internet, and we know how to exploit Internet tools in order to get the most out of them.

Do not wait too long to make up your mind and start because your competitors may be building their web presence as you read this blog.  Contact SD Internet Marketing whether you are in the San Diego area, California, or anywhere else for that matter.  SD Internet Marketing will ensure your presence on the Internet.